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What Influencers/YouTubers/TikTokers say and what they really mean…

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  1. “I’m going to quit” … really means… “I am unmotivated.”
  2. “I’m reflecting on the past year”… really means… “Get ready for a montage of highlights with sentimental music playing in the background.”
  3. “I’m changing my content direction”… really means… “I hope you like vlogs because I ran out of ideas.”
  4. “I got into a fight”… really means… “I staged a friendly wrestling match with my friend for views.”
  5. “I’m taking a break”… really means… “I burnt out and need to binge-watch Netflix for a month.”
  6. “My biggest announcement ever”… really means… “I got a new sponsor, but I’m going to drag this out for 10 minutes.”
  7. “This is not clickbait”… really means… “This is clickbait.”
  8. “I’m doing a giveaway”… really means… “Please like, comment, subscribe, follow me on every social media platform, and buy my merch.”
  9. “I’m addressing the drama”… really means… “I’m adding fuel to the fire and monetizing the chaos.”
  10. “I pranked my significant other”… really means… “I risked my relationship for views and laughs.”
  11. “This video got demonetized”… really means… “YouTube’s algorithm has it out for me again.”
  12. “Reacting to hate comments”… really means… “I’m pretending not to care, but I’ll still cry about it off-camera.”
  13. “I’m starting a new series”… really means… “I need to milk this concept for content until it’s bone dry.”
  14. “I’m addressing the rumors”… really means… “I’m going to vaguely acknowledge the rumors and then change the subject.”
  15. “My channel got hacked”… really means… “I clicked on a shady link and now I’m paying the price.”
  16. “This is my last video”… really means… “I’m craving attention and validation, please convince me to stay.”
  17. “I’m collaborating with [famous YouTuber]”… really means… “I’m hoping their subscribers will boost my dwindling views.”
  18. “I’m going to be honest with you”… really means… “I’m about to gossip and hope you don’t judge me too harshly.”
  19. “I’m responding to criticism”… really means… “I’m going to defend myself and pretend I’m open to feedback.”
  20. “I’m going off the grid”… really means… “I’m going to post sporadically and hope you don’t forget about me.”
  21. “I’m quitting social media”… really means… “I’ll be back in a week with an ‘I’m back!’ video.”
  22. “I’m doing a Q&A”… really means… “I couldn’t come up with content, so I’m letting my subscribers do the work.”
  23. “I’m going on an adventure”… really means… “I’m leaving my comfort zone for views, wish me luck!”
  24. “I’m trying something new”… really means… “I’m jumping on a trend because everyone else is doing it.”
  25. “I’m sharing my secrets”… really means… “I’m revealing basic knowledge packaged as insider tips.”
  26. “I’m doing a product review”… really means… “I got sent this for free and need to justify why it’s worth your money.”
  27. “I’m starting a new challenge”… really means… “I need content ideas and an excuse to do something ridiculous.”
  28. “I’m giving you a bus/van/rv/boat tour”… really means… “Prepare to see my staged, influencer-worthy bus/van/rv/boat.”
  29. “I’m showing you my morning routine”… really means… “Watch me struggle to get out of bed and drink coffee for 20 minutes.”
  30. “I’m decluttering my life”… really means… “I’m throwing away half of my possessions for the aesthetic.”
  31. “I’m sharing my transformation journey”… really means… “Get ready for dramatic before-and-after shots and sponsored fitness products.”
  32. “I’m testing viral hacks”… really means… “Watch me attempt trendy hacks that probably won’t work.”
  33. “I’m confronting my fear”… really means… “I’m facing a mildly uncomfortable situation for the sake of content.”
  34. “I’m sharing my morning routine”… really means… “Watch me attempt to look put-together while dramatically rushing to get ready.”
  35. “I’m spicing things up in the kitchen”… really means… “I’m attempting a complicated recipe and hoping it turns out edible.”
  36. “I’m giving you a behind-the-scenes look”… really means… “Prepare to see the chaos and mess that happens off-camera.”
  37. “I’m doing a social media detox”… really means… “I’m temporarily logging off to prove I can, then I’ll be back with an update.”
  38. “I’m sharing my travel experience”… really means… “Watch me showcase the highlights of my vacation while omitting the travel mishaps.”
  39. “I’m sharing my unpopular opinions”… really means… “Get ready for controversial statements to spark engagement and debate.”
  40. “I’m practicing self-care”… really means… “I’m treating myself to a spa day and filming it for content.”
  41. “I’m doing a project “… really means… “Watch me install something from a paid sponsor I’ll probably regret later.”
  42. “I’m sharing my thoughts on [current event]”… really means… “Get ready for my unqualified opinion on a trending topic.”
  43. “I’m doing a life update”… really means… “Listen to me ramble about my recent existential crisis for 20 minutes.”
  44. “I’m trying to be more eco-friendly”… really means… “Watch me attempt to reduce waste while still indulging in consumerism.”
  45. “I’m attempting a DIY project”… really means… “Witness me struggle with basic crafting skills and hot glue guns.”
  46. “I’m sharing my workout routine”… really means… “Watch me exercise for five minutes before I give up and eat a snack.”
  47. “I’m addressing the haters”… really means… “I’m giving attention to negative comments to boost engagement and sympathy.”
  48. “I’m reviewing [popular product]”… really means… “Watch me hype up this product while conveniently ignoring its flaws.”
  49. “I’m embracing minimalism”… really means… “I’m decluttering my space and pretending I’m not attached to material possessions.”
  50. “I’m exploring a new hobby”… really means… “Watch me attempt to knit/paint/cook while questioning my life choices.”